AMBERMART 2019

20th International Fair of Amber and Jewellery
29-31 August 2019 | AMBEREXPO, Gdańsk, Poland

Press release download (pdf)

THE 20TH AMBERMART LAUNCHES AUTUMN/FALL COLLECTIONS
The AMBERMART amber show brings together business, popular science, education and fun: this is why it is invariably compelling to all amber fans. This year, the event will be held in Gdańsk, Poland, for the 20th time, on 29-31 August.

First of all AMBER
AMBERMART opens the autumn/fall exhibition season, allowing international buyers to re-stock with a view to the December holiday sales peak. The show’s product range covers amber jewellery in silver and gold, amber jewellery and functional/decorative items, alongside coloured gemstones. The Designers’ Gallery is an important distinguishing feature of the show: it is where individual artists, artisans and design studios exhibit unique original jewellery collections.
This year’s, 20th edition, be attended by 190 exhibitors from 14 countries. As last year,he organiser expects ca. 3000 visitors from 30 countries. After several years of an Asian bull market, the current situation has caused manufacturers to return to traditional consumer markets. A change in direction towards contemporary styles, inspired by Europe’s design DNA, was already visible at Amberif (Ambermart’s sister trade event), which takes place on the last weekend of March; currently we expect a consolidation of this trend, which is certainly advantageous to the diversity of the Baltic amber jewellery on offer. The jewellery products are complemented by a wide selection of limited collections, signed with the name of the artist and addressed to both individual customers and galleries, Internet portals associated with design, journalists who watch what’s new and trending. We believe that the response of European customers, buyers and collectors will help restore the interest in contemporary design and indicate the direction for the industry’s evolution, also attractive to customers in China who, after a period of intense purchasing of designs and decorative motifs popular in the Buddhist tradition, along with a specific kind of raw amber, will also pay attention to the offer from businesses and designers who evoke an international style.

Understanding Amber
The trends and means of communicating in the era of the Internet will be the leitmotif of lectures and presentations at the conference which accompanies the trade show. There you will find out about the mechanisms of interpreting visual and marketing messages by Generation Z: customers who grew up fully in the era of search engines; we will also attempt to recognise the areas in which the story of Baltic amber may receive an attractive narrative and respond to the contemporary language and pop culture myths.

Best Product Award
As each year, we will be looking for the best products offered by the AMBERMART exhibitors. The submitted entries will be assessed by an international judging panel. The items singled out in this way usually include pieces which are the most valuable in terms of design and well thought-out in terms of execution; in the coming years, their image becomes part of the advertising strategies for forthcoming editions of the Gdańsk amber fairs and sometimes even a calling card for the entire jewellery industry. We are hopeful that we will be able to select such items this year as well.

Exhibition: BALTIC AMBER. Legacy & Modernity
After the spectacular success of the exhibition entitled Baltic Amber. Heritage and Modernity, produced by the Gdańsk City Hall and the Gdańsk Academy of Fine Arts, presented at the Venice Art Biennial at the prestigious Spazio SV gallery near San Marco Square, a careful selection of over 100 unique amber items, chosen by the exhibition’s curator Prof. Sławomir Fijałkowski, will be on display in the very heart of Gdańsk’s Old Town, in the Marine Room of the Old Town Hall. The exhibition dates are no accident: we expect that the exhibit will not only become a summer attraction for the scores of tourists who visit Gdańsk but will also be considered by the professionals who come mainly for AMBERMART. The formula of combining business commitments with a high quality cultural offering, in the heart of which there are historical and contemporary items of material culture with Baltic amber, has recently become a joint strategy of the MTG SA Gdańsk International Fair Co., the City of Gdańsk and its agencies, with a synergic objective to enhance the image of amber as an attractive jewellery material and the role of Gdańsk as the World Capital of Amber.

Mariacka Street Festival
AMBERMART will culminate in a get-together in Mariacka Street, considered the prettiest street in Gdańsk and nicknamed the Amber Fifth Avenue, this time with the motto: Mariacka in Amber. Its organisers, the International Amber Association and the MTG SA Gdańsk International Fair Co., bring to you this post-exhibition evening in an atmosphere of art and design in a remarkable architectural setting, with numerous attractions including music, exhibitions and amber knowledge events, all in this remarkable street.

AMBERMART 2019 | www.ambermart.pl
Dates: 29-30 August, 10:00-18:00
                      31 August, 10:00-16:00
Venue: AMBEREXPO Exhibition & Convention Centre, Żaglowa 11, Gdańsk, Poland
Online registration for trade visitors and the media: www.ambermart.pl
Organised by: MTG SA Gdańsk International Fair Co.
Contact us: amberif@mtgsa.com.pl | tel. +48 58 55 49 134