AMBERMART 2016

17th International Amber Fair

The 17th AMBERMART International Amber Fair has drawn to a close. Over the three sunny days, between 25 and 27 August, Gdańsk yet again attracted lovers of The Gold of the North. They came from various corners of the world to sell or buy amber, or to learn about it. Importantly, AMBERMART is not just a trade exhibition, as it features many side events which promote this beautiful mineral of the North.

The figures speak for themselves

On the last weekend of August, the threshold of the AMBEREXPO Exhibition & Convention Centre was crossed by a total of 3,200 visitors from 38 countries. The largest groups came from China, Germany, the Nordic countries, the UK, Hungary, Kuwait and the USA. A diversified offer from 220 exhibitors from nine countries and an extensive programme of side events are the reasons for this recurring attendance success of the Gdańsk-based event.

Shades of Grey rewarded

Day two saw the announcement of the verdict in the AMBERMART Best Amber Jewellery Set competition. This year, the five-strong judging panel, chaired by Suzanne Eid, Editor-in-Chief of Beirut’s Collection. Pan-Arab Luxury Magazine, worked differently than usual. The entries were not submitted by the artists but were nominated by the judges from among the exhibited products. “To select just one piece out of the 25 choices we had made was an incredibly difficult task. We were truly awed by all of them. But we did handle this challenging task by assessing the jewellery based on the following criteria: innovation, or a creative use of materials, the piece’s finish and the story behind it.”
The prizes went to local jewellers from the Tri-City Area. An honourable mention was awarded to the Gaudi bracelet designed by Ryszard Węsierski of A2 Studio Biżuterii s.c. “It was not a technically easy task to make a bracelet cut out of a 700-gram piece of amber. Because amber is brittle, cutting out the middle part created a risk of the whole piece breaking up. The bracelet is fragile, which is why it should be worn occasionally, not every day. Its shape was inspired by Gaudi’s organic architecture. The amber has been worked to have its lines look as if sculpted by nature itself,” says the piece’s maker.
An honourable mention also went to Dorota Cenecka (Dorota Cenecka Gin Atelier) for a necklace made of a combination of amber, silver and garnets.
The Grand Prize was awarded to Elżbieta and Marek Pawłowski (E&M Art Jewellery Marek Pawłowski) for the Shades of Grey jewellery set (necklace, bracelet and ring). The artists are unvaryingly inspired by the “melting” paintings of Salvador Dali. In their entry, they have combined amber with organic oxidised silver forms. “We all appreciated the jewellery set which won the Grand Prize,” explains the judging panel’s chairperson Suzanne Eid. “Its contemporary form talks of the contemporary world, digitised and technically advanced, while at the same time not distancing itself from the concept of jewellery as decoration and a beautiful ornament.”

Social media in support of the jewellery industry

The voice of the young generation came from Aneta Błaszczak, a Paris-based Internet advertising expert, author of the Bliss from Paris jewellery blog. During her lecture, she encouraged Polish designers to include social media in their brand promotions strategies. “When I was getting ready for the lecture, I found it difficult to find examples of Polish jewellery companies with a social network presence. Which is a shame because the artists miss out a lot. It is a great platform to communicate with potential customers and, most importantly—as opposed to traditional media—it is available to everyone, and for free too. But before we delve into social networks, it is worth having a moment’s reflection and answering a key question: What is our business objective? The answer will be made easier by selecting the right platform. There are many possibilities. Sales are best supported by Facebook as it offers targeted advertising. Pinterest can also be remarkably helpful in this regard. Twitter is perfect for after-market service, while Instagram is the best place to look for new employees. If we want to be well-positioned online, we must not fail to use Google+. US jewellery companies understand this, as do some Swiss and French ones; time will come for Poland too,” says Aneta Błaszczak.

Amber training course
AMBERMART was enriched by events promoting the knowledge about amber and the jewellery trade. A three-day-long jewellery workshop was run by Warsaw-based designers Marcin Tymiński and Andrzej Kupniewski. The International Amber Association delivered an amber training course (with simultaneous translation into Chinese and English) and a workshop on gemmological amber studies. The Amber Laboratory operated at AMBERMART, providing free-of-charge amber authenticity testing services.

A Mariacka Street evening
The interdisciplinary evening event organised in Mariacka, Gdańsk’s most beautiful street, is an integral part of AMBERMART. This year, its programme was filled with almost 40 events produced in collaboration with the street’s hosts, on the initiative of the International Amber Association: concerts, art previews, shows, lectures, meetings with artists. The greatest interest was enjoyed by a meeting with the actress Beata Tyszkiewicz and a spectacular show with Magdalena Arłukiewicz’s fashion and Aleksander Gliwiński’s jewellery, interspersed with acrobatic dance displays.

Join us at the 24th AMBERIF International Fair of Amber, Jewellery and Gemstones (22-25 March 2017) and at the 18th AMBERMART International Amber Fair (31 August–02 September 2017).


practical information
AMBERMART, the 17th International Amber Fair
25–27 August 2016
Żaglowa 11, Gdańsk, Poland
www.ambermart.pl

opening hours:
Thursday–Friday 10:00–18:00
Saturday 10:00–17:00
non-trade visitors │ admission: PLN 15
trade visitors & media│ online registration at www.ambermart.pl

contact for the media:
Ambermart Project Director: Ewa Rachoń – ewa.rachon@mtgsa.com.pl | tel. +48 58 55 49 134
marketing: Ewa Szpiek – ewa.szpiek@mtgsa.com.pl | tel. +48 58 55 49 318

honorary auspices:
Marshal of the Pomorskie Voivodship, Mieczysław Struk
Mayor of Gdańsk, Paweł Adamowicz

partners:
PZU
International Amber Association
Polish Chamber of Amber Commerce
Goldsmithing Artists’ Association
Pomeranian Handicraft Chamber